01
Separate the processes
Order messages and newsletters serve different purposes. Map subscription, consent, customer details and opt-out flows separately. Review the legal basis with your organisation’s privacy lead.
02
Assess the integration
Check module compatibility with your store version and email platform. Understand exchanged fields, error reporting and how subsequent changes are synchronised.
03
Test without emailing customers
Use an isolated environment and test data. Check duplicate subscriptions, changed addresses and opt-outs. Agree when the integration is ready for real data and who approves that step.
Official PrestaShop documentation ↗
Related reading: Brevo integration for PrestaShop and Reloadify integration for PrestaShop.